Keeping in mind that the world is in the digital age, we have gathered a list of 15 influential social media pros, who are becoming beacons in their own right. Rehab Ahmed stands as one of our 15 women influencers.
Read the full interview below.
What inspired you to become a social media influencer?
“I didn’t have any accounts on any social media channels until 2013. Then I decided to start my business and after a thorough research I found out that the biggest portion of my targeted customers prefer social media over other media channels so I decided to open a personal account to understand the market and help promote the business and later came my business account.”
How have your social media feeds evolved over time? Any specific turning points?
“I believe that a big part of evolving is forced by the latest updates in social media and the market seems to be very dynamic when it comes to technological changes. So at first, a simple picture was enough to convey your message but then soon you had all the tools to change it into a picture that looks like it was taken by a pro and then there were videos, and now live broadcasts and stories. Perhaps there is something else around the corner, even as we have this conversation. Given this, yes we get better and so do the features. There is no one specific turning point: People I met, opportunities that knocked on my virtual doors; all these made me reach my goal faster than I had anticipated.”
How do you decide which brands to partner with, and how do you ensure that your followers are receptive to sponsored content?
“I hardly do any tie-ups. I, however, enjoy supporting small and home-based businesses by spreading the word around and I don’t charge in return. I don’t spam my followers with sponsored content either. They actually give a very positive reaction toward the accounts I try to support.”
Is there a central message or theme that you hope people take away from your social media content?
“Yes, Inspiration. Positivity. Hope.”
What emerging marketing trends in social media industry do you feel will shape the next few years??
“I think we might see more of the big corporate names turning to their social media accounts for customer service and maybe soon fully replace it. Also I believe we will see more virtual reality taking over.”
What’s the most challenging part of working in social media? And what advice would you give to those interested in building a following online?
“Because social media is not what I do, rather I use it as a tool to promote what I do, I haven’t come across any big challenges with it. “My advice will be, “Have a purpose, have a message, be genuine, rise up and the rest will follow.”