The Influential Brigade: Rawan Al Mahrouqi


Keeping in mind that the world is in the digital age, we have gathered a list of 15 influential social media pros, who are becoming beacons in their own right. Rawan Al Mahrouqi stands as one of our 15 women influencers. 

Read the full interview below.

What inspired you to become a social media influencer?

“My love for art and the feeling of wanting to leave my mark somehow.”

How have your social media feeds evolved over time? Any specific turning points?

“My social media posts have changed so much over the years, just as I changed and continue to evolve. This is reflected in my Instagram feed.”

How do you decide which brands to partner with, and how do you ensure that your followers are receptive to sponsored content?

 “Everything I do and everyone I partner with must be authentic and relatable to me and my followers. I cannot be a part of something that I’m not 100 per cent satisfied with.

“I would like to believe that people follow me for a certain reason and I bring them things they are interested in!”

Is there a central message or theme that you hope people take away from your social media content?

“Yes, self-expression is beautiful and Omani art and youth are alive. I would like them to know that not every social media account needs to be a copy of the other. Speak up for what you believe in. Be unique in what you offer and most importantly be true to yourself.”

What emerging marketing trends in social media industry do you feel will shape the next few years?

“I really don’t know. The world is moving so fast. But one thing is for certain that social media has definitely changed the way we do things.”

What’s the most challenging part of working in social media? And what advice would you give to those interested in building a following online?

“To me the most difficult part is not the common, expected hate messages but being able to put out content that appeals to my followers! It’s a lot of work even though it doesn’t seem like it at all.
My advice is always the same, “Be true to who you are and be original, simple. Oh, and don’t give up easily.”