Keeping in mind that the world is in the digital age, we have gathered a list of 15 influential social media pros, who are becoming beacons in their own right. Maitha Al Harthy stands as one of our 15 women influencers.
Read the full interview below.
What inspired you to pursue social media?
“I use social media as a platform to promote my business and myself. I always had the required charisma and decided to get into it because I was confident that people would follow my sense of fashion and style.”
How have your social media feeds evolved over time? Any specific turning points?
“Yes, it has evolved over time, depending on the market conditions and new things that are happening in the market. Social media is evolving on a daily basis and I have to keep an eye and feel the pulse on what customer requires at that specific time.”
How do you decide which brands to partner with, and how do you ensure that your followers are receptive to sponsored content?
“I do use brands. For example, for my spa I have to try the products on myself to make sure they are good, and then I let my customers use them. I am very conscious of my own brand image ‘Meathany’ and what I bring to my customers. I value feedback from my customers and want them to have a great experience using the partnered brands I use. I don’t have sponsors.”
Is there a central message or theme that you hope people take away from your social media content?
“The messages I give are all genuine. I talk about things that are good for women to use be it beauty products or clothing. I also give advice to customers and followers on things to do or not.”
What emerging marketing trends do you feel will shape the digital world in the next few years?
“In Oman we are moving into buying things through online shopping and I do deliveries to households without customers coming into the shop. We are moving to the digital age very fast. Moreover, people are busy and prefer to look at and order products online and have them delivered at their doorstep. I believe online shopping is growing fast in Oman.”
What’s the most challenging part of working in social media? And what advice would you give to those interested in building a following online?
“The challenging part is you have to be always connected online. Sometimes, I feel I don’t have a family life, having to keep up with the pace of social media.
“If you want to get into building a following online, my advice is that you have to give it your 100 per cent. It’s not easy at the beginning and you will have to keep up with the pace of changes around you and maintain the rhythm to keep going.”