The Influential Brigade: Hawra Al Farsi

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Keeping in mind that the world is in the digital age, we have gathered a list of influential social media pros, who are becoming beacons in their own right. Hawra Al Farsi stands as one of our women influencers. 
Read the full interview below.

What inspired you to pursue social media?

“I was inspired to pursue social media because it’s a modern mode of communication. We live in a digital world now so the public need for websites that share the news is increasing. Especially those that tend to share pictures and videos.”

How have your social media feeds evolved over time? Any specific turning points?

“There is a relationship between social media platforms and success in the media. This relationship is strengthened by sharing daily blogs and news that raise awareness for the public. Also reaching out to the global news aids in bringing people closer to each other.”

How do you decide which brands to partner with, and how do you ensure that your followers are receptive to sponsored content?

“I partner with brands if it is known locally and globally and I had heard positive experiences of others with these brands. To ensure my followers are receptive to the sponsored content, I make sure that it stays in culturally and socially acceptable context that the follower expects.”

Is there a central message or theme that you hope people take away from your social media content?

“A central message of my social media is to encourage the public to utilise social media to its full potential by imbibing useful news and sharing point of views and spreading creative ideas.”

What’s the most challenging part of working in social media? And what advice would you give to those interested in building a following online?

“The most challenging part of working in social media lies in finding the link between the new media and traditional media. The link is a complementary one, not a contrasting one. Both serve a purpose.

“My advice to those interested in building a following online would be to work together to create a productive community that aims to make real change.”