The Influential Brigade: Hala Al Balushi

Keeping in mind that the world is in the digital age, we have gathered a list of influential social media pros, who are becoming beacons in their own right. Hala Al Balushi stands as one of our women influencers.
Read the full interview below. 

What inspired you to become a social media influencer?

“I would market for my events and share the guidelines and nuances of how we market an event on my business page. I would also share my day-to-day activities with my followers. Gradually, I gained their trust and saw the impact of the posts we did, both pre- and post- events.

“My followers’ faith in my work and my passion created the social media influencer in me.”

How have your social media feeds evolved over time? Any specific turning points?

“My feeds have evolved through my learning process and my ability to give back from the heart. I read a lot and also ask for guidance from social media marketing specialists such as Dr. Sami Al Zadjali My turning point came in 2014 when I worked with famous fashion designers from GCC and then worked with the Oman designers’ forum event. In 2015, I held an event for Omani Women’s Day and invited GCC’s leading influencer from Kuwait, Noha Nabil. This event set the stage and lots of brands and business owners started approaching me.”

How do you decide which brands to partner with, and how do you ensure that your followers are receptive to sponsored content?

“I choose the brands which I have tried and believe in. I respect my followers’ trust and love and I, of course, have to think before involving my name with any brand promotion.

“I do it my way and the brands agree with that. Even if I use a particular brand’s way or focus on specific things to highlight, I still choose the best time and way to make sure it garners positive feedback.”

Is there a central message or theme that you hope people take away from your social media content?

“Follow the right influencers and make sure to check your children’s social media accounts. Even grown-ups make errors in judgements and these are just children. They might be following and imitating influencers, who might not be good for them.”

What emerging marketing trends in social media industry do you feel will shape the next few years?

“Digital video and audio content seems to be very popular this year. People love to see and hear rather than just see a visual. I also believe that story-telling with real customer experiences is here to stay.”

What’s the most challenging part of working in social media? And what advice would you give to those interested in building a following online?

“Respect people around you always and remember as an influencer if the sky is your limit, I’m sure it is the same for everyone as well. It is always good to lift and support each other.”