After delighting fans for a decade with LOVELY, her classically modern and softly seductive fragrance, Sarah Jessica Parker announced the launch of a 10th Anniversary special edition. To herald this anniversary, Sarah Jessica Parker is kicking off a campaign devoted to her fans that includes the creation of a digital LOVELY memory wall and a limited-edition LOVELY sweatshirt.
“I can’t quite believe that it’s been 10 years since LOVELY was first introduced. I feel incredibly fortunate to be given the opportunity to re-launch this fragrance for all the customers who loved it as much as we did, and still do. It’s been a real treat to travel back in time to LOVELY’s inception and reminisce on those fond memories. Fragrance is something I’m constantly experimenting with and I’m delighted to continue the exploration and discover what the future holds.”
In true Sarah Jessica Parker style, the 10th Anniversary bottle of LOVELY is adorned with a fabulous new “outfit.” The bottle depicts the romantic style of a vintage parfum flacon with sweeping curves that shine with the addition of champagne pink metalised glass and are accented with the flourish of Sarah Jessica Parker’s signature grosgrain ribbon. It is a true keepsake with a regal gold cap as a finishing touch.