features a line-up of iconic pieces and freewheeling playfulness. The overall look is about personal style, mixing, not matching, and conveying a message of ease and freedom.
For girls, the collection includes folksy blouses, beaded and fringed tops, allover print jumpsuits, denim cut-offs, and accessory essentials including floppy hats, sunglasses, and flat boots. Hemlines are short and embellishments provide a crafty tingle. For boys, it is all about printed T-shirts and mismatched shirts, bermudas, and denim shorts.
For the second year, H&M will have a pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection, take a break from the heat, and enjoy an interactive social experience.