Urban Decay is all about beauty with an edge™ — boundary-breaking cosmetics created by makeup junkies, for makeup junkies. From their insane shade range and high-performance products to their award-winning packaging, everything Urban Decay does is feminine, dangerous and fun.
Now they’re bringing that edgy approach to their first-ever celebrity designer collaboration. This limited-edition collection is a true partnership with Gwen Stefani, who worked closely with UD, guiding every detail of the collection, from the shades to the packaging.
Says Stefani, “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup.
“From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing make-up and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.”
The UD | Gwen Stefani collection will launch Nov. 22 on UrbanDecay.com