Bespoke Luxury

Exquisite Luxury Brand Deema Launches Flagship Boutique. Luxury Design House Opens First Stand Alone Store in Oman Showcasing Traditional Arabic Designs with a Modern Twist


 Award winning design house Deema specializes in the creation of bespoke luxury jewellery, chinaware, and fine artefacts. The brand, led by Mother and Daughter design duo Shadya Al Ismaily and Suad Al Riyami, was founded in 2008 as the first ever fine jewellery brand to be born in Oman, has launched its flagship boutique in Muscat.

Featuring one of a kind, handmade creations inspired by arts, heritage, nature and culture; Deema’s new collection comprising of the finest jewellery and homeware will be available in the new boutique and available to order online at soon to launch website The highly anticipated new collection boasts unique pieces of the highest quality; with an emphasis on excellent craftsmanship and an innovative twist on traditions, the brand reflects the very essence of luxury.

Four distinct lines make up the Deema brand; Islamic Heritage, Heritage, Architecture, and Nature, each including its own beautiful assortments, with individual inspirations and telling their own exceptional story.

Peace collection

Islamic Heritage

The Peace Collection

Luminescent, lemon quartz, blue topaz and blue aquamarine stones are blended with 18K yellow gold and diamonds to create the Islamic eight-pointed star pattern, promoting the heritage and richness of Islamic patterns and architectural designs; the inspiration behind the collection.

Palm statement necklace


The Harmony Collection

Richly hued blue, green, orange and pink gemstones conjuring up thoughts of deep oceans and its colourful corals, compliment perfectly with lavish 18K white gold and diamonds, to create astonishing beauty in this luxurious collection. The materials symbolically reflect the nautical heritage of the Arabian Gulf region; the blues representing the seas that connect the land with the rest of the world in harmony.


The Palm Collection

Amethyst gemstones and diamonds are intricately set against earthy tones of sapphire dark green, light green and 18K yellow gold; evoking thoughts of the true beauty of mother nature. The ‘Palm’ is inspired by the striking date trees; the fruit of the Middle East.

Other Deema collections include Butterfly, Eqaam, Deco Art and exclusively for men, Opera and Riyam.