Timeless Elegance

Furla brings its unique style to Muscat


Introducing creative spirit, refined design and timeless elegance to Oman’s retail scene, Italian premium accessories brand Furla has opened its first boutique in Muscat in association with Swan Enterprises. An innovative interpretation of Italian lifestyle and the joyful and contemporary brand’s personality, the concept store draws design inspiration from the Furla headquarters, an exquisitely renovated 18th century villa.

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“Furla is more than a brand, it is a mindset, a symbol of excellence, a unique synthesis of quality and style,” explained Her Highness Sayyida Aliya bint Thuwaini Al Said, President & CEO of Swan Enterprises. “Every aspect of this fabulous store, from the opal glass and the door’s brass detailing to the hi-tech LED screens showing Furla productions, has been chosen to encapsulate these wonderful uncompromising characteristics and offer an irresistible customer experience.”

Her Highness added, “There has been tremendous growth in demand for luxury goods in Oman. Answering to the call of many we are delighted to bring Furla and share its passion, joie de vivre, and sense of beauty.”

The opening of this exclusive flagship store in such a strategic area, proves our commitment to this market. We are honored to have great partners and to start this new project investing in a high-impact shop to raise brand awareness and showcase the full-range Furla lifestyle selection,” said Eraldo Poletto, Furla CEO.

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Coinciding with the opening of the store is the launch of the stunning Furla Spring Summer 2016 Lights of Colour Collection, inspired by a light-hearted journey through Italy. From roomy totes and clutches featuring delectable detachable Furla Metropolis mini bags enriched with precious artisanal detail, the pieces combine unmatched day-to-night, formal to informal versatility with creative practicality and universal appeal. The exclusive graphic compositions with op art twists and deconstructed shapes are a celebration of the hues of the Italian landscape – shell, onyx, acid green, turquoise, sienna brown and deep red. Joyful, contemporary and rigorously Made in Italy, the collection’s must-have include the Furla Dama tote, the Furla Fanatsia, and the Furla Artesia.

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Established in 1927, with its roots in time-honoured craftsmanship and artisanal expertise, Furla looks to the future with a positive energy that fully embodies and excites the international desire for Italian style and lifestyle, 100% Made in Italy. Using the finest leather and with meticulous attention to detail, supported by the latest technology, Furla offers a new and modern kind of luxury, a perfect fusion of form and function that transcends time with versatility and character.